Importance of WOM

When you decide to sell prints that you’ve created, the biggest challenge is gaining traction in the marketplace. We’re going to share a few thoughts on how you can generate your own awareness without breaking the bank.

Content: you must have great content. Whether you’re a photographer, artist, illustrator or wordsmith, your creation needs to be exceptionally good. Fortunately, in terms of photography, most digital devices today have some good technology packed into the camera features, and with decent lighting, subject matter, and relevance you’re well on your way to turning your images into passive income. You will be pleasantly surprised at what people are willing to buy, and if you validate your artwork with a little backstory, adding credibility to your marketing endeavor will stand you in good favor with your audience.

Audience: There are many paths to success by way of how you establish your presence, capture an audience, and build trust with your brand. Unfortunately, many have started out with good intentions, and have run out of gas rather quickly, and given up on their hopes and dreams of making it in the world of fine art print. You’re going to find out quickly that your photography, art, illustrations, and creative genius are quite a small portion of your overall success! Shocking statement for sure, but true. It is like building a casino with all the bells and whistles in the middle of nowhere and wondering why you’re not getting any visitors. The biggest challenge you must embrace is that of building your awareness with your audience, you must be relentless.

• Use every free resource available to you that will help build your audience.
• Use social media: Facebook, Instagram, Twitter are good resources to get noticed.
• Build a free website using WordPress and load up your image files and tell your story.     
• Put your email contact list to work and ask friends and family if they would be willing to make a purchase. Be bold and ask them to share your story with their friends and contacts.
• Rinse. Wash. Repeat. Be relentless in promoting your presence and building your audience.

WOM: Word Of Mouth. This is the most authentic tool you can ever use to drive interest in your pursuit of selling prints. You must consistently tell people to tell people to tell people. Don’t be shy. You can’t rely on anyone else to get you noticed. Many have created online stores with popular platforms, and not sold any product – the more WOM’s you can spread, the greater chance you will have of becoming noticed, leading to sales of your creative genius.

Partner Fulfillment: Be careful who you use in the industry to fulfill your print workflow. In essence you get what you pay for. Finding a good photolab that you can trust is a chore. We can’t speak for our competitors; they’re doing that for themselves. What we can do, is speak highly of our track record:

• Automated Photo Technology is committed to offering quality, outstanding service, and pricing second to no other photolab in the industry.
• We use the highest quality equipment, stock, inks and finishing processes in the industry.
• We respond to clients within the hour, we take you and your needs seriously
• We have a legitimate 5-star Google Business rating, we are only as good as YOUR last print.

Tip The Scale: When you’ve done all the above, and sales are starting to trickle in, now you’ve built your brand. You have market credibility. You’re ready to tip the scale, and graduate to the next level, which includes integrating your web presence with an ecommerce platform. Explore marketing options that deliver results to increased traffic to your ecommerce store. And this is where a lot of folks go wrong, they put the kart before the proverbial horse and wonder why they’re not selling. If you start organically using the guideline above, in a years’ time you will have the potential to look back and see how far you’ve come from humble beginnings to a fully-fledged ecommerce brand selling your photography, artwork and illustrations.

Timing is Key: What are you waiting for? Now is a good a time as any to get started. Use our complimentary Discount Code on your first order: 10OFF1ST at checkout.