Author: Vic

Pricing your Fine Art Prints

Pricing fine art prints can be a challenging task, as there are many factors to consider. Here are some key steps to follow when pricing fine art prints:


April 14, 2023 0

Why do we use Aqueous Ink?

Did you know that not every printshop is geared to print fine art photography and high-quality digital prints? There’s a variety of inks that are used in the industry, but[…]


February 27, 2023 0

Pigment Based Inks?

Whether you call it fine art or giclée printing, there is a definitive difference between a conventional printshop and an archival printshop. The conventional printer will typically have offset printing[…]


December 17, 2022 0

My Print Arrived But…

You’ve tracked your print, it’s finally arrived and there’s a problem. It’s damaged! The packaging looks like it went through a shredder. Here’s what we recommend as your call to action: Take pictures of the damage BEFORE you open the package Be sure to take a picture of the entire shipping label, with the tracking…
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June 7, 2022 0

Post-process & editing software

Which platform should I be using? Great question! Here’s a basic rule of thumb when it comes to post-processing & editing images and artwork: Photoshop is used by photographers, graphic designers, web designers, publishers, artists etc. Lightroom is primarily used by photographers and many of the Photoshop features specific to photographers are found in Lightroom.…
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May 26, 2022 0

Why is my print fuzzy?!

Why is my print fuzzy?! Well, we call this pixilation. The reason this happens is because the file resolution or DPI (Dots Per Inch) is incorrect for the image being printed. The difference between 300dpi and 72dpi is found in the amount of pixel information (or dots) for every square inch of the image you…
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May 19, 2022 0

What is an Archival Print?

In a pinch you can go down to the local copyshop and use their laser printers to run off a few digital prints from your file, usually on 20lb bright white copy paper. This works great for handout, fliers and presentations. But the truth is they won’t last. So what’s the solution? But let’s say…
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April 3, 2022 0

Importance of WOM

When you decide to sell prints that you’ve created, the biggest challenge is gaining traction in the marketplace. We’re going to share a few thoughts on how you can generate your own awareness without breaking the bank. Content: you must have great content. Whether you’re a photographer, artist, illustrator or wordsmith, your creation needs to…
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March 10, 2022 0